Brainstorming

brainstorming

Following the course Technology Entrepreneurship Part 1 from Stanford University and the excellent introductory (for the time) lectures, I stumbled upon the Brainstorming issue.

Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Osborn claimed that brainstorming was more effective than individuals working alone in generating ideas, although more recent research has questioned this conclusion. Today, the term is used as a catch all for all group ideation sessions.

source: http://en.wikipedia.org/wiki/Brainstorming

Altough brainstrorming is a huge area for discussion, the specific lecture proposed its own approach about the matter. I will be brief as the original lecture was. Here it is.

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