Our favorite email marketing monkey. Mailchimp is the heart of our marketing campaigns. But it generates data and sometimes these data are important to be together with data from services like billing or social. How can you get them and then load them to a data warehouse like Amazon Redshift for further analysis?
Mailchimp helps businesses observe their subscribers’ activities, send automated emails to them based on their behavior and preferences, optimize and target the appropriate audience for each campaign using specific tools, and monitor sales and website activity with revenue reports. Companies can add content and collaborate on campaigns that fit their brand using MailChimp’s Email Designer; edit campaigns, collaborate with their teams using MailChimp Editor; send one-to-one messages using Mandrill; collect signups from their tablet using Chimpadeedoo; and access all the services via mobiles using MailChimp Mobile.
About Mailchimp API
[update 18/2] Mailchimp updated its API to v3, for more information visit MailChimp API v3.0 documentation.
MailChimp was always a promoter of APIs and encouraged integration with other systems. It has a rich API that exposes a large number of endpoints for interacting with the resources of the applications.